The World's Finest Toy Shop now has the World's Finest Play format which was designed by Cod Steaks. 'Hamleys Play' launched at Jio World Drive in Mumbai in 2020 and in only 3 years there are now 6 across India. Lets hope they bring this concept back to the UK soon. Cod Steaks worked closely with Reliance and their brilliant team to bring this new Hamleys experiential format to life .