Magic on every corner.
Cod Steaks has had the immense pleasure of helping to bring Harry Potter flagship stores to life around the world. Drawing on our expertise in complex themed construction, bespoke fabrication and scenic production, we have supported Warner Bros. in delivering multiple immersive retail environments across the UK, US and Asia.
In April 2025, Warner Bros. Discovery opened Harry Potter Chicago, its second flagship store in the United States. The immersive retail experience brings the world of Harry Potter together with the atmosphere of Chicago’s historic speakeasies, creating a distinctive new destination for fans.
Cod Steaks supported Warner Bros. Discovery in bringing the store to life through specialist prop making and themed fabrication. Our team produced intricately detailed pieces inspired by the Harry Potter films, helping to transform the interior into a series of immersive environments filled with recognisable details and magical storytelling.
We worked closely with retail design consultancy Lumsden, whose overall design and layout established the store’s distinctive visual identity. Each element produced by Cod Steaks was carefully developed to complement this creative direction and sit convincingly within the wider environment.
Technically Creative delivered the store’s interactive technology and audiovisual experiences, introducing dynamic features that further immerse visitors in the Wizarding World.
Combining retail design, physical craftsmanship and interactive technology, Harry Potter Chicago offers a richly detailed experience designed to evoke discovery, excitement and nostalgia for Harry Potter fans of all ages.
On 14 August 2025, Warner Bros. Discovery unveiled its second Harry Potter flagship store in Tokyo, located in the heart of Harajuku.
Developed by Warner Bros. Discovery in collaboration with retail design consultancy Lumsden, the store draws inspiration from the Forbidden Forest. Its immersive design brings the enchanting world of Harry Potter into harmony with the lush green surroundings of its Harajuku location.
Cod Steaks was commissioned to produce an extensive collection of bespoke props, scenic features and themed retail elements for the store. These included towering trees, castle walls, soaring owls and a detailed recreation of Buckbeak the Hippogriff.
Our prop makers and specialist fabricators also created a series of carefully placed “Easter eggs” inspired by recognisable characters, objects and moments from the Harry Potter films. Together, these elements help transform the flagship store into a richly detailed immersive environment, rewarding visitors with new discoveries as they explore the space.
The project demonstrates Cod Steaks’ expertise in large-scale prop making, scenic fabrication, sculpture and themed construction for immersive retail experiences around the world.
Harry Potter New York is a landmark three-storey immersive retail experience featuring the world’s largest collection of Harry Potter and Fantastic Beasts products. Across fifteen themed areas, visitors encounter interactive features, memorable photo opportunities and authentic props from the films.
Cod Steaks was the specialist theming, model-making and prop-making company behind the flagship store. Constructed throughout the COVID-19 lockdowns of 2020 and 2021, the project presented an extraordinary set of creative, technical and logistical challenges.
A central ambition was to create an experience that remained authentic to the visual language and storytelling of the Harry Potter films while offering visitors something entirely new. Cod Steaks worked closely with Warner Bros. and experience design agency Household to develop and manufacture the bespoke props, models and themed environments that brought the Wizarding World to life across the store.
The completed flagship combines immersive retail design with detailed physical craftsmanship, inviting visitors to explore, interact with and become part of the magical world around them.
House of MinaLima New York
The flagship store also became home to the first House of MinaLima in the United States.
MinaLima showcases the graphic art and merchandise created by Miraphora Mina and Eduardo Lima, the celebrated graphic-design duo responsible for much of the distinctive visual storytelling seen throughout the Harry Potter and Fantastic Beasts films.
Their work includes editions of the Daily Prophet, the Marauder’s Map, Hogwarts acceptance letters and countless other graphic artefacts that helped establish the films’ rich and instantly recognisable visual identity.
Cod Steaks was proud to work directly with Mira and Eduardo to deliver the House of MinaLima retail environment in New York. Translating their intricate graphic world into a physical space was an enormous privilege, combining MinaLima’s extraordinary attention to detail with Cod Steaks’ expertise in bespoke fabrication, prop making, model making and immersive themed construction.